Download The Truth about IKEA: The Secret Behind the World's Fifth by Johan Stenebo PDF

By Johan Stenebo

How did IKEA turn into the world’s biggest layout model, as renowned as Lego, CocaCola and Nike? Privately held via one of many world’s richest males, the corporate is well known for its secrecy. How did the corporate remodel itself from one rural Swedish shop to an international behemoth with a turnover of $30 billion and seven hundred million viewers a 12 months? during this candid research, former IKEA best director Johan Stenebo writes for the 1st time concerning the corporation’s ruthless upward thrust to the head. Revealing IKEA’s bold and specified enterprise version, he covers the management of IKEA’s founder Ingvar Kamprad, with whom he labored heavily, and IKEA’s imaginative methods of name administration utilizing businesses like Greenpeace and WWF to hide environmental matters, in addition to its not easy destiny with no Kamprad.

Johan Stenebo used to be for two decades one of many top administrators of IKEA whereas it grew to become itself into the world's greatest flatpack furnishings save with seven-hundred million viewers a 12 months. in the course of those years, he used to be the private assistant to Ingvar Kamprad, the billionaire founder and proprietor of IKEA, organize its Leeds shop that broke revenue files, used to be worldwide director of key furnishings components, and latterly CEO of funding corporation IKEA Greentech. during this authoritative booklet, he writes frankly approximately Kamprad's inspirational management of the corporate in-built his photo from a provincial shop in Sweden, in addition to Kamprad's Nazi hyperlinks, IKEA's low salary invoice, remarkable gains, complicated Stasi-like company tradition with spies, and imaginative methods of utilizing the media and firms like Greenpeace and WWF to hide environmental matters. No corporation director has ever written a extra open ebook in regards to the company's remarkable luck and screw ups (and he's most probably the last).

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Pick up any magazine devoted to success and you’ll find that the only measure that seems to matter is money.

How often have you been in the midst of some leisure pursuit only to have it ruined by a work-related phone call or e-mail? And how frequently have you seen a friend supposedly enjoying quality time with family while multitasking with phone calls or instant messaging? As founder and CEO of outplacement consultancy Challenger, Gray & Christmas, John Challenger stays on top of workplace trends. He sees a real danger in our culture of endless work. “People burn out,” he says, and inevitably, burnout leads to turnover.

This is clear in their vocabulary. The Greek word for leisure is schole. The word for work is ascholia, which means the absence of leisure. The Greeks prioritized leisure. We’ve turned the tables, and while the reversal has brought us many fancy things, it may also be robbing us of time to discover ourselves, nurture relationships, and just enjoy life. In our power years, we will have more time to goof off, read some good books, learn to paint, enjoy a fine dinner with close friends, make love, go sailing, or just kick back and enjoy a beautiful sunrise than during any previous period of our lives.

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