By Johan Stenebo
How did IKEA turn into the world’s biggest layout model, as renowned as Lego, CocaCola and Nike? Privately held via one of many world’s richest males, the corporate is well known for its secrecy. How did the corporate remodel itself from one rural Swedish shop to an international behemoth with a turnover of $30 billion and seven hundred million viewers a 12 months? during this candid research, former IKEA best director Johan Stenebo writes for the 1st time concerning the corporation’s ruthless upward thrust to the head. Revealing IKEA’s bold and specified enterprise version, he covers the management of IKEA’s founder Ingvar Kamprad, with whom he labored heavily, and IKEA’s imaginative methods of name administration utilizing businesses like Greenpeace and WWF to hide environmental matters, in addition to its not easy destiny with no Kamprad.
Johan Stenebo used to be for two decades one of many top administrators of IKEA whereas it grew to become itself into the world's greatest flatpack furnishings save with seven-hundred million viewers a 12 months. in the course of those years, he used to be the private assistant to Ingvar Kamprad, the billionaire founder and proprietor of IKEA, organize its Leeds shop that broke revenue files, used to be worldwide director of key furnishings components, and latterly CEO of funding corporation IKEA Greentech. during this authoritative booklet, he writes frankly approximately Kamprad's inspirational management of the corporate in-built his photo from a provincial shop in Sweden, in addition to Kamprad's Nazi hyperlinks, IKEA's low salary invoice, remarkable gains, complicated Stasi-like company tradition with spies, and imaginative methods of utilizing the media and firms like Greenpeace and WWF to hide environmental matters. No corporation director has ever written a extra open ebook in regards to the company's remarkable luck and screw ups (and he's most probably the last).
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