By Clifford Nass, Corina Yen
Counterintuitive insights approximately development profitable relationships- according to examine into human-computer interplay.
Books like Predictably Irrational and Sway have revolutionized how we view human habit. Now, Stanford professor Clifford Nass has chanced on a collection of principles for potent human relationships, drawn from an not likely resource: his research of our interactions with computers.
in keeping with his many years of study, Nass demonstrates that-although we'd deny it-we deal with desktops and different units like humans: we empathize with them, argue with them, shape bonds with them. We even mislead them to guard their feelings.
This primary revelation has resulted in groundbreaking learn on how humans may still behave with each other. Nass's study indicates that: * blending feedback and compliment is a wildly useless approach to evaluation
* Flattery works-even while the recipient understands it's fake
* Introverts and extroverts are each one top at promoting to at least one in their own
Nass's discoveries supply not anything under a brand new blueprint for winning human relationships.
From Publishers Weekly
Nass, a Stanford researcher, has the attention-grabbing and enviable activity of appearing learn into human interactions with know-how. query: Why did BMW obtain such a lot of lawsuits approximately its navigation approach from male German drivers? solution: German males refused to take instructions from a girl (the method had a feminine voice). to determine if distress actually loves corporation, Nass paired chuffed and unhappy drivers with satisfied and unhappy digital passengers, discovering that depressing drivers most popular to be paired with depressing passengers (albeit virtual), and visa versa. the consequences are usually exciting, but if it involves discussing their implications, Nass falters. His experimental anecdotes finish with a "Results and Implications" appendix, and his findings usually sound as banal because the platitudes he's trying to try out. the writer is at his so much compelling whilst describing technology's human disasters available to buy, comparable to the death of the despised Microsoft "Clippy," whose obvious stupidity and absence of empathy doomed him as an software (killing advertising plans to show him right into a cherished Mickey Mouse-like character). Moments like those make Nass's exam a fascinating compendium of technological pretend pas. (Sept.) (c)
"If Dale Carnegie were a Google engineer, this is often how he could have written the way to Win pals and effect humans. Cliff Nass exhibits us how a lot we will find out about humans by way of figuring out how humans have interaction with computers."
-Chip Heath, coauthor of swap and Made to Stick
"With the aid of genuine experiments, instead of anecdotes or impressions, Clifford Nass makes use of people's interactions with desktops as a window into social existence. The booklet is full of insights approximately an more and more vital a part of our lives."
-Steven Pinker, Harvard collage Professor of Psychology, Harvard collage, and writer of the way the brain Works and The Stuff of Thought
"With enticing illustrations and compelling facts, Clifford Nass indicates how interactions with our such a lot complex machines exhibit our such a lot primitive workings."
-Robert B. Cialdini, writer of effect: technology and Practice
"Nass and Yen serve up a wealth of useful, mind-expanding insights. This wonderful e-book may help you're thinking that afresh and lightly lead you to social ideas that actually work."
-Paul Saffo, know-how Forecaster, figure Corporation
"The guy Who Lied to His computing device is brilliantly obtainable and may offer you step forward insights concerning the unmarried most vital mystery to luck in enterprise and life-building higher relationships! This publication is a must-read for each chief in those turbulent times."
-Mark Thompson, coauthor of good fortune outfitted to final and Now, construct a good Business!
Read or Download The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships PDF
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Additional resources for The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships
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