By Adriaan Willem Vincent Breukel
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Additional info for Strategic IT, But Not by ITself: On the Relevance of the Organizational Context for Strategic Success with IT
265). Effective (strategic information) systems planning is the key to capitalizing on the (strategic) opportunities of IT (Lederer & Mendelow 1988a, p. 73); ! In 1986, after some years of progressively gaining attention, competitive advantage with IT really burst up on the information systems scene (Brancheau & Wetherbe 1987, p. 25). It ranked second in importance, after SISP; ! In 1991, IT was as a strategic weapon still high on the list (ranked third), but again as a component of SISP (Niederman et al.
Trying to explain the utilization of strategic IT opportunities adds insight into one of the main issues in Strategic Information Systems (Planning) research. 3 Chapter 1 PRELIMINARY RESEARCH GOAL By discussing this issue of strategic IT, we reach the aim of this research. It has become clear that: ! IT has strategic opportunities; ! IT requires enormous investments; ! IT is difficult to exploit; ! SISP is no guarantee for strategic IT usage. This is an important problem that we should know how to deal with, in order to prevent continually disappointing results and declining IT investments.
Relate the business performance to competitive advantage (Kettinger et al. 1994, p. 33). Bakos & Treacy describe competitive advantage as the power to create Introduction 9 and exploit a market position via comparative efficiency and bargaining market power (Bakos & Treacy 1986). Mahmood finally joins these elements to form one construct (Mahmood 1993, p. 187). The strategic use of IT has various meanings in the literature. Huff & Beattie distinguish two points of view (Huff & Beattie 1985; see also Wilkes 1991, pp.