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4 Considering Fonts and Heading Styles Fonts are styles of typefaces. Serif fonts have jagged edges, called serifs. Two common serif fonts are Times Roman and Courier. Serif fonts are easier to read in printed documents, since the serif edges tend to “pull the eye along” the text. Serif fonts are commonly used for the text of textbooks, newspapers, and magazines. Sans serif fonts, on the other hand, are relatively smooth fonts; they have no serifs. Two common sans serif fonts are Arial and Helvetica.

You will not achieve your purpose for writing if you alienate or confuse your reader. Therefore, maintaining goodwill is an important factor in your writing. 2, is one way to maintain goodwill toward your reader. Another way to maintain goodwill is to create a courteous close to your business correspondence, which will be covered in Chapter 4. Writing goodwill messages is an additional way to maintain the goodwill of your reader, whether that is your customer or your colleagues in the workplace.

The 12 canisters you ordered will ship this afternoon. Language Techniques for Effective Writing 21 Of course, in some instances, you should avoid emphasizing you. In a negative situation, such as when you mention bad news or correct a mistake, you typically will not use you, in order to avoid placing blame. Instead of Use You must get approval from your supervisor before you leave your production area. Employees must obtain their supervisor’s approval before leaving their production area. You should never use that procedure to release this valve.

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