Download Ahead of the Curve: Cases of Innovation in Environmental by Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken PDF

By Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken Green, Peter Groenewegen, Peter S. Hofman (eds.)

The debate on sustainable construction frequently results in discussions at the feasibility of far-reaching adjustments with regards to the competitiveness of businesses. itself and policy-makers are inclined to again clear of undertaking profound tactics of business transformation. Examples of businesses who've voluntarily moved past what's obvious as 'reasonable' and 'feasible' can conquer this impasse. This publication collects a superb pattern of businesses who've taken up their accountability during this admire. to cite the editors of this ebook: "They are circumstances that would supply different enterprises and policy-makers with rules for leading edge environmental responses which are outdoor the slowly emerging pattern of development that we're presently looking at: in brief, the circumstances are of companies and ideas which are prior to the curve". The editors and plenty of of the authors of this quantity are participants of the Greening of community and feature been debating with each other for years. based in 1991, the Greening of community contains over 1500 contributors representing academia, company, public curiosity, exertions and govt from greater than 50 international locations. members interact to construct guidelines and techniques towards making a sustainable destiny via many autos -- coordinating examine efforts, courses, making plans and collaborating in workshops, public boards and meetings. to supply profit to broader society, the community stimulates public discussion and brings jointly educational researchers from many disciplines with different stakeholders who typically don't interact in coalitions.

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Abitibi-Price is a 'price-taker' and has to meet the specifications lain down by its customers. Consequently, Abitibi-Price's products are mainly determined by customer-led specifications, with the company able to exercise little influence over the environmental performance of the pulp and paper market as a whole. Despite its weak position in the market, Abitibi-Price has sought to be at the forefront of environmental management in the pulp and paper industry in Canada. In addition to the points above, the company produced the first Environmental Progress Report of a pulp and paper company in Canada (Abitibi-Price, 1993).

The company established a raw material management program to ensure the correct handling and storage of materials. Finally, it undertook risk analysis and risk management programs at its mills in order to limit environmental incidents. These were followed up with operational changes at seven mills. 4 Developing an environmental vision at Abitibi-Price The picture of Abitibi-Price is of an organisation embracing organisational change for reasons of improved competitiveness. As part of this change it has sought a strategy of leadership in its industry - based around cost leadership, employee satisfaction, customer loyalty and meeting societal needs.

This raises an interesting conundrum for the future. The company has undertaken change under its own volition, in response to explicit demands to incorporate higher environmental responsibility into the very fabric of its product. However, because the company sells to industrial consumers it is not in a position to communicate the success of its environmental performance directly to the final consumers of its products, 36 The Role a/Visioning in Environmental Management the readers of magazines and newspapers.

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